We can indeed ask the question. But it is perhaps misunderstanding the contribution of such an agency in the activity of a company. Lack of knowledge or understanding of the differences between communications objectives and marketing objectives, the uncertainties must be clarified.

Call on experts trained on cutting-edge web marketing topics

Digital marketing is a real specialty which evolves at high speed and which is renewed very quickly. It is sometimes complicated for internal teams to follow the flow of market developments. Therefore, to fill the gap , update aging strategies or simply develop a new online business , it can be very useful to call temporarily or in a more sustainable way to experts in the subject: the marketing agencies.

- Win time

- To save money

How can you save time?

As decision makers, you have to imagine solutions and make decisions every day. When you realize that your digital presence as a company is an absolute necessity, you have 3 choices:

- Recruit an expert in one of the many digital fields

- Train your team members in digital marketing

- Use an external agency-type service provider

The advantages of the first 2 solutions are obvious, but the main disadvantage is the operational set-up time . If you want to be up and running quickly, the delay in recruiting or training your internal teams can become a problem.

The marketing agency can be mobilized immediately . All you have to do is select the agency profile that suits you and check if you are in line with its skills. The process can be very short compared to both recruiting and training options.

In addition, even if you know where you want to take your business, your digital needs may be very vague and you do not really know what strategy to adopt . After all, you yourself are not an expert in digital marketing! A good agency will allow you to better define your needs and make the right strategic choices. Save time by avoiding pitfalls and benefit from web strategy specialists.

Another important point, by recruiting a digital expert, you will find diverse and varied profiles, but probably none will correspond to all the skills you want. By choosing a marketing agency, you have access to these members and therefore to several profiles specialized in various fields which can complement each other effectively and provide you with the most complete strategy possible. Do the math! Compare the results of a single brain vs a team of brains at your service!

Setting up your marketing actions can be quick and measurable with a good agency. In general, agencies already master technical tools such as advertising platforms, CRM tools or affiliate platforms. Agencies see a lot of different clients and have a fairly comprehensive understanding of what is relevant to your business and what is not. This allows you to quickly promote your business and your products without even having to learn and understand its tools.

Marketing is not an exact science. Unfortunately ! Using an agency does not always guarantee a perfect result. It depends on a lot of factors.

As a result, engaging in training or recruiting can be relatively risky and expensive. It is up to you to determine whether you are in a position to take this risk or whether it is better to remain, in some way, cautious.

By committing to a marketing project with an agency, you have the ability to calibrate your spending based on your finances and your bottom line.

Above all, you have the opportunity to ramp up marketing very quickly at important times of the year.

A marketing agency can also help you rethink all of your business's marketing activities to see what works and what doesn't. Imagine that the budgets you invest every month on inefficient actions can be redeployed to actions with high ROI. The impact on your business is immediate! With a simple marketing audit, you can reallocate resources or even reduce some of your marketing budgets while improving your overall performance.

As we have seen, the agency that acts in delegated marketing at your service is one of the fastest and most profitable solutions for many decision-makers. Even highly structured marketing teams also know how to call on specialized agencies. Find the partner of your success now!

Curious about the results of working with an agency? Find our customer cases on our references page.